BBG Hosts Exclusive Fireside Chat on “Building Brands That Resonate – The FM Story”

BBG Hosts Exclusive Fireside Chat on “Building Brands That Resonate – The FM Story”

• February 3, 2025
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New Delhi, India – The British Business Group (BBG) Delhi recently hosted an interactive and insightful Fireside Chat featuring the dynamic Ms. Nisha Narayanan, Director & COO of Red FM & Magic FM, in conversation with Prof. Tarun Singhal, Treasurer of BBG Delhi and Director BD & MarCom at Sopra Steria & SBS India.

The session, titled “Building Brands That Resonate – The FM Story,” offered a deep dive into the power of branding, storytelling, and the evolving role of FM radio in today’s digital landscape. Ms. Narayanan, a trailblazer in the media industry, shared her journey of transforming FM into a medium that not only entertains but also connects meaningfully with audiences, harnessing technology and creativity to stay ahead of the curve.

Attendees gained valuable insights into the art of brand building, audience engagement, and innovation in the ever-changing media ecosystem. The discussion explored how FM has evolved beyond traditional radio, shaping narratives and creating lasting brand impressions.

Following the engaging session, guests enjoyed a vibrant networking opportunity, exchanging ideas and fostering collaborations over drinks and discussions. As a gesture of goodwill from BBG, Dr. Sandeep Marwah, President of Marwah Studios, presented mementos to Ms. Nisha Narayanan and Prof. Tarun Singhal, recognizing their contributions and thought leadership in the field of branding and media.

The evening left attendees inspired and equipped with new perspectives on brand resonance and innovation, reinforcing BBG Delhi’s commitment to fostering knowledge exchange and industry excellence.