Commercial Designers Motivated Young Fashion Students at ICMEI

New Delhi: The Coronavirus pandemic has had sweeping repercussions on all sectors of the economy worldwide. However, the sectors that will be extremely hard hit are the ones that come in the category of non-essential spending. Design apparel and footwear definitely come in this category,” said Sandeep Marwah President of International Chamber of Media And Entertainment Industry at the webinar organized for the young fashion designers.

Fashion and Textile industry accounts for approximately 4% of the global T&A market. The T&A industry is one of the largest and the most important sectors for the Indian economy in terms of output, foreign exchange earnings and employment. The industry contributes approximately 7% to industrial output in value terms, 2% to the GDP and 15% to the country’s export earnings,” briefed Lali Sahni member ICMEI & renowned exporter from Noida

“T&A provides direct employment to over 45 million people but the nationwide lockdown has led to a temporary closure of factories and lay-offs have already begun among low wage workers,” added Varija Bajaj renowned fashion designer.

“There are many ways to keep your self busy as a designer. This is the best time to study the national and international fashion. You can even start preparing a range for march next year. Your deep research towards the upcoming requirements will get you a better business,” said Swati Modo renowned footwear designer.

“Plan your design books, convert them into digital and be ready for your digital shows as that is what now going to sell for the next few months or may be years,” suggested Rosy Ahluwalia popular designer at Oscar show from India.

Covid 19 has changed the thinking of human mind. Global trade is going to be restricted. Marriage functions will be hampered because of social distancing. Local fashion shows have been cancelled also. You have to be out of box to be in limelight. Those products will have demand which can be easily sold-out on line,” expressed Kirti Rathore designer from Rajasthan.

The designers took lots of interest in the student’s questions and all delivered satisfactory answers. Ritu Lal Director AAFT School of Fashion and Design conducted the program.